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Position the authorised retail store from a traditional jewellery Retailer to branded jewellery Retailer.

Marketing Support (ATL & BTL) as per the norms of the company.

Round the year promotions and schemes for consumers as decided by company.

The distributor must agree for a cost sharing on all consumer offers as and when initiated by the company.

Increase Customer Base, Customer Category and Customer Loyalty.

Availability of the price point stocks in all categories.

Plethora of brands available under one roof.


Marketing support (ATL & BTL) as per company discretion.

All products come with third party certification & BIS hallmarking.

Participating Distributor Certificate.

Participating Retailer Certificate.

Free insurance* cover for consumers.

Localized marketing activities, exhibition & road shows on sharing basis on approvals from the company.

Visual merchandising kit for product display.

POS material & in-store branding.

Packaging boxes & carry bag.

Marketing schemes & consumer promotion on sharing basis.

Listing in dealers panel in print ads release by respective Gitanjali brands.

Training for retailers sales staff.